The Seattle Times Company is one newspaper firm that has recognized the need for change and done something about it. In the newspaper industry,papers must reflect the diversity of the communities to which they provide information. It must reflect that diversity with their news --62-- coverage or risk losing their readers’ interest and their advertisers’ support.Operating within Seattle, which has 20 percents racial minorities, the paper has put into place --63-- policies and procedures for a diverse --64-- workforce. The underlying reason for the change is that for information to be fair, appropriate,and subjective,it should --65-- be reported by the same kind of population that reads it. A diversity committee composed of reporters,editors, and photographers meets regularly to value the Seattle --66-- Times’ content and to educate the rest of the newsroom staff about diversity issues. In an addition,the paper instituted a --67-- content audit(审查)that evaluates the frequency and manner of representation of woman and people of color in --68-- photographs.Early audits showed that minorities were pictured far too infrequently and were pictured with a disproportionate number of negative articles.The audit has resulted from improvement in the frequency of majority --69-- representation and their portrayal in neutral or positive --70-- situations. And, with a result,the Seattle Times has --71-- improved as a newspaper.The diversity training and content audits helped the Seattle Times Company to win the Personnel Journal Optimas Award for change.
a diverse --64--
change.
