The Seattle Times Company is one newspaper firm that has recognized the need for change and done something about it. In the newspaper industry, papers must reflect the diversity of the communities to which they provide information. It must reflect that diversity with their news coverage or risk S1.____________ losing their readers' interest and their advertisers' support. Operating within Seattle, which has 20 percents racial S2. ___________ minorities, the paper has put into place policies and procedures for hiring and maintain a diverse workforce. The S3. __________ underlying reason for the change is that for information to be fair, appropriate, and subjective, it should be reported by the S4. ____________ same kind of population that reads it. A diversity committee composed of reporters, editors, and photographers meets regularly to value the Seattle Times' S5. ____________ content and to educate the rest of about diversity issues. In an addition, the paper instituted a content S6. ____________ audit (审查) that evaluates the frequency and manner of representation of woman and people of color in photographs. S7. _____________ Early audits showed that minorities were pictured far too infrequently and were pictured with a disproportion number of negative articles. The audit results from S8. _____________ improvement in the frequency of majority representation and S9. _____________ their portrayal in neutral or positive situations. And, with a S10. ____________ result, the Seattle Times has improved as a newspaper. The diversity training and content audits helped the Seattle Times Company to win the Personnel Journal Optimal Award for excellence in managing change.
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