2008年CET6英语六级仿真题（试卷1）简答

Part IV Reading Comprehension (Reading in Depth)(25 minutes)
Section A
Directions: In this section, there is a short passage with 5 questions or incomplete statements. Read the passage carefully. Then answer the questions or complete the statements in the fewest possible words on Answer Sheet 2.

Questions 47 to 51 are based on the following passage.

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. !（注意：此部分试题请在答题卡2上作答。）

47. When discussing the concept of marketing the author compares________________________________.
48. ____________________________was the main concern of industrialists before the marketing concept was widely accepted.
49. In the passage, the “eye-on-the-consumer”approach means ________________.
50. There are two sides in every business deal, according to the author, what should we do?
51. What does the restoration of the Classic Coke best illustrate?

Section A
47. [答案] its characteristics with that of selling 参考文章的第一段和第二段，尤其注意第一段的第一句。
48. [答案] The efficiency of production 在文章的第一段作者指出： “Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on ‘persuasive salesmanship’ to move as much of these goods as possible.” 过去, 大多数的企业家或营销者关心的问题是如何生产出大量的商品，然后想方设法推销到客户手中。
49. [答案] trying to offer goods and service to meet the demands of the consumers 在文章的第二段作者提到 “eye-on-the-consumer”， 并给出了较为详细的解释 “which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.” 这种营销手段是为了满足顾客的需要，按照他们的要求提供各种商品和服务。
50. [答案] We should satisfy both producers and consumers. 市场营销的概念并没有失之偏颇，它生产者双方的利益。参照第三段的前两句。
51. [答案] Products must be designed to suit the taste of the consumer. 文章通过可口可乐公司的例子来说明公司应树立“消费者是上帝”的观念，生产的目的是为了满足消费者的需求，生产商只有在理解并满足消费者需求的基础上才能赢得利润。